CRITICAL LITERACY MATRIX (a critical literacy task, obviously) 🌈

Video One: Sensodyne

Question 1.
Whose views are excluded or privileged in the text?
The views of the customers/users of Sensodyne are excluded, we do not get to see their opinions on the product, only that of Alison Crane's.
Question 2. 
What genre does this text belong to?
-Advertisements
-Persuasive
-Information report

Question 3. 
What does the author/writer want us to know?
The author wants us to know that Sensodyne ProNamel is a great product, that you should buy it, and it actually works.


Video Two: Palmolive

Question 1.
How are the characters constructed in this ad?
The characters are constructed to have smooth, silky, amazing hair after using the advertised shampoo. The director cast them to have long hair and look pretty for advertising purposes, kind of like a subliminal message saying, if you use your shampoo, you're going to look as beautiful as these models do. 

Question 2.
What different interpretations of the ad are possible?
The view that you are not beautiful unless you have long, brown and smooth hair like the models have in the advertisement, and if you have natural curly hair you are not beautiful. I also found the lack of woman/men of colour in this advertisement rude and non inclusive. 

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The Hare and the Tortoise (read below) http://downloads.bbc.co.uk/schoolradio/pdfs/aesop/the_hare_the_tortoise.pdf

Question 1. 

Who is the most likely audience of this text and why?
I believe the most likely audience of this text would have to be younger children as it is an Aesop's Fable, written for kids specifically. The text used basic word and structure that you would expect in a children's story... nevertheless it's still my second-favourite Aesop's fable. 

Question 2.
What do the words suggest?
The words suggest that you are still capable of success even if you taking things slower than someone who might be quicker, but careless.  

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Take Me To Church | Hozier

Question 1.
How would the song be different if it were told in another time, place, culture etc?
This song is about being a member of LGBTQ+ community.
Throughout history, being homosexual was definitely not accepted, unlike how it is today. I think that if this song was released prior to the 21st century - or even prior to the 2010's, really - it wouldn't be as liked as it is now because the song supports being a member of the LGBTQ+ community.
This is an opinion which has been widely regarded as completely wrong: people prior to the 21st century said that if you were homosexual, you should go to jail. Today it is very different, the LGBTQ+ community is very widely accepted especially in Gen X and Millennial culture which is the audience that the artist of this aimed at. 
If this song was released in a different country such as Iran or Russia, it would be very, very controversial as being homosexual is a crime in those places. It would be seen as a negative song which is very wrong in my opinion.

Question 2.
How does the text depict age, gender, cultural groups?
The song depicts LGBTQ+ people, particularly gay people, as a group of people who many people don't like. My interpretation of the song is, the quote "Take Me To Church' is like a f**k you to anti-gay people, or a sarcastic phrase. It's like Hozier is challenging anti-gay people to take him to church to be deprived of his "sins". Despite this, the song depicts LGBTQ+ people as normal, everyday people that should not be hated just because they love someone. 

LOVE IS LOVE 🌈🌈🌈